Only someone with the right know-how can sell a product profitable. No one knows this better than caterers and bakeries. Therefore, Tchibo imparts for all professionals in the out-of-home market, who will further expand their coffee expertise. In the Tchibo Coffee Academy, experts as the barista champion and coffee sommelier Franz Gruenwald explain everything about farming, trading, roasting, grinding right up to the preparation of coffee.
The Tchibo Coffee Academy is an important part of the holistic concept of success for the restaurant customers. Because nothing sells better than the coffee expertise of its own employees in the hospitality industry. Tchibo’s experts include the Barista Champion Graziano Chessa and coffee sommelier Francis Green Forest. The training will be conducted at the Coffee Academy in Hamburg or directly at the customer site and cover the following areas:
- Coffee in general: All about the bean. The course
provides a broad base of knowledge, from planting to
roasting and offers a thorough consultation of coffee.
Content: coffee history, growing regions, breeding,
harvesting, processing, roasting, packaging, etc.
- Espresso: small, strong and varied. During the
seminar, customers will learn the professional handling of
the beans and machines in order to offer their guests
perfect espresso enjoyment and espresso-sophisticated
creations. This section is about dosing and grinding,
machine technology, cleaning, influencing factors water
and milk, preparation and recipes.
- Filter coffee: More than just standard. Here the
participants learn how to prepare aromatic filter coffee
correctly, whereas the best variety and the right amount of
coffee play an important role. Dosage and grinding, machine
technology, cleaning, influencing factors water and milk,
preparation and tasting will be addressed.
- Latte art and coffee cocktails: real coffee art. Milk
foam techniques will be learned, as well as specialty coffee,
latte art, hot and cold recipes with and without alcohol.
- Innovative hot drinks: New taste sensations. This
seminar deals with the PURE products. Participants learn
about the product assortment and gain interesting
background knowledge for a detailed consultation. It's
about history, cultivation, harvesting, transporting, roasting,
difference between cocoa and chocolate, quality
characteristics and preparation.
